Point of View Spring 2022

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Over the past year, the email marketing boat has been rocked by the introduction of Apple's Mail Privacy Protection for iOS15, which makes it difficult to accurately calculate open rates - and in the coming year, we'll likely see even more adoption of these privacy protections.

Director of Campaign Strategy Meaghan Peters explains which other metrics you can use to measure email performance, and how to practice intentional acquisition and and leverage customer relationships to gather data. Plus, find out why it's more important than ever to invest in your email list (the stats may shock you).